Mkt624
Midterm Paper 2011
12-05-2011
Total Mcq 22 = 22 x 1 = 22
Question marks 3 = 3 x 3 = 9
Question marks 5 = 5 x 2 = 10
Total Marks = 41
Mostly mcq from latest online mcq
Subjective Question
Question # 1. Write six factor which effect brand strong?
Question # 2. It is necessary to tell the target audience about repositioning? if yes then give reason. marks 3
Question # 3. What are the cause to breach the contract? marks 3
Question # 4. As brand manger what positioning possibilities of brand for favour for company? marks 5
Question # 5. What conclusion gain by researcher about brand perception by customer? marks 5
Another Paper:
Total 27 quastion.
2*5=10
3*3=9
22 mcq's
mcq's are new some out of old papers
long question are
1. define brand contract and also explain it 5marks
2. explain the key factors of growth. 5marks
3. uncover the bad promises 3marks
4. 1quastion about postioning and one mor I for get it.
If a market is very mature, the challenges are:
Intense Ø
Weak Ø
Concentrated Ø
Deep Ø
A cellular phone company talks a lot about efficiency of service, low rates at particular time of the day, and many other options to its subscribers but the service cannot catch up with the growing demand of customers by way of frequency distortions or non- connectivity; then the company has brought into the contract which of the following?
Implicit promise Ø
Explicit promise Ø
Negative promise Ø
Positive promise Ø
MKT624 - Brand Management VU Midterm Current Paper (May 2011)
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